Gluten-free Bisquick: no kidding!

[Guest guest]

Weren’t we just discussing

a GF version of Bisquick??  When I opened this e-mail it really felt like déjà vue

to see a logo for GF Bisquick.  Sounds like General Mills is really jumping in

feet first to get into the gluten-free market. 

I don’t know if these

products are produced in a GF facility.  I don’t think their other

products are, so probably these aren’t either.  Still, every step towards

gluten-freedom moves us closer to better products for celiacs and the gluten-intolerant. 

Maybe if these products sell well, a GF facility will be the next step.

Pam

From: Deborah Ceizler

[mailto:deborah@...]

Sent: Wednesday, April 28, 2010 4:21 PM

'undisclosed recipients'

Subject: CDF Sponsor General Mills to debut new products at the CDF

Conference

CDF sent out a Conference email blast yesterday, but if you

didn’t see it – I want to let you know that CDF Sponsor General

Mills will be introducing the following mainstream products in the next

few months. CDF Conference attendees on May 15th in Los

Angeles will be the first to try the new products from General Mills.

“Since it was first

introduced in 1931, Bisquick pancake and baking mix has been known for making

tender, delicious pancakes. Now, they are introducing a new gluten-free

Bisquick that will once again bring smiles to everyone's face at the breakfast

table whether you are gluten-free or not. New Gluten-Free Bisquick mix will be

in stores this Fall. Remember to always check labels for gluten-free

wording.”

“Also debuting will be

the new gluten-free Hamburger Helper. This great dinner solution will be available

mid-July in three gluten-free flavors: Chicken Fried Rice, Cheesy Hashbrowns

and Beef Fried Rice. Be sure to always read the label to be sure that the

product is labeled gluten-free.”

For a complete

list of over 250 gluten-free products and over 100 gluten-free recipes from

General Mills check out www.liveglutenfreely.com

Best regards,

Deborah

Deborah J.

Ceizler

Director of

Marketing

13251 Ventura Blvd.,

Suite 1

Studio City, CA

91604-1838

P 818.990.2354

F 818.990.2379

www.celiac.org

CDF Annual

Education Conference & Food Faire - 20th Anniversary Celebration

Saturday May

15, 2010 Los Angeles Downtown Marriott