Whole Foods gluten-free 365 Brands being discontinued

[Guest guest]

Just saw this message posted on the Gluten Free Philly blog:

Tuesday, February 9, 2010

Whole Foods 365 Brand Gluten-Free Mixes 86'd

Whole Foods Market has decided to discontinue its branded gluten-free baking

mixes due to " lack of interest. " Back in 2007, the market introduced their own

line of mixes - not to be confused with the Gluten Free Bakehouse ready-made

baked goods. The mixes for pizzas, breads, cakes, brownies and the like were

part of the store's 365 Everyday Value line. The products initially were priced

slightly less than the comparable Gluten-Free Pantry mixes the house brand

largely replaced. The ingredient labels for the Whole Foods products mimicked

those of Gluten-Free Pantry's, although the actual manufacturer of the

store-labeled versions was never confirmed by either company.

According to a statement from Whole Foods:

The 365 Gluten Free Baking Mixes have been discontinued and are no longer

available through any other outlets. We sincerely apologize for any

inconvenience. There are many reasons that go into the decision to discontinue a

product. Hundreds of new products are presented to us every day; therefore, the

mix of products in each category is continually evolving. We evaluate attributes

like value, quality, taste and convenience when we make the decision to accept

or discontinue a product. Most often a product is discontinued to make room for

a new product that offers a better combination of these attributes, or because

there is a lack of interest in the product.

A Whole Foods customer service representative confirmed in an e-mail that

customers' lack of interest in the products led to the decision to end

distribution. Interestingly, stores are being encouraged to stock Gluten-Free

Pantry mixes as a replacement when the existing inventory of store-brand

products runs out.

Sue

[Guest guest]

I was told by a WF employee when I tried to order hamburger buns from Gluten Free Bakehouse that the Bakehouse had been shut down. I emailed WF, but they never responded. Anyone else heard this? The 365 cake mixes were outstanding. It's very sad.

Just saw this message posted on the Gluten Free Philly blog:

Tuesday, February 9, 2010

Whole Foods 365 Brand Gluten-Free Mixes 86'd

Whole Foods Market has decided to discontinue its branded gluten-free baking mixes due to "lack of interest." Back in 2007, the market introduced their own line of mixes - not to be confused with the Gluten Free Bakehouse ready-made baked goods. The mixes for pizzas, breads, cakes, brownies and the like were part of the store's 365 Everyday Value line. The products initially were priced slightly less than the comparable Gluten-Free Pantry mixes the house brand largely replaced. The ingredient labels for the Whole Foods products mimicked those of Gluten-Free Pantry's, although the actual manufacturer of the store-labeled versions was never confirmed by either company.

According to a statement from Whole Foods:

The 365 Gluten Free Baking Mixes have been discontinued and are no longer available through any other outlets. We sincerely apologize for any inconvenience. There are many reasons that go into the decision to discontinue a product. Hundreds of new products are presented to us every day; therefore, the mix of products in each category is continually evolving. We evaluate attributes like value, quality, taste and convenience when we make the decision to accept or discontinue a product. Most often a product is discontinued to make room for a new product that offers a better combination of these attributes, or because there is a lack of interest in the product.

A Whole Foods customer service representative confirmed in an e-mail that customers' lack of interest in the products led to the decision to end distribution. Interestingly, stores are being encouraged to stock Gluten-Free Pantry mixes as a replacement when the existing inventory of store-brand products runs out.

[Guest guest]

FYI, we've recently started offering our gluten-free flour mix for sale online,

32oz for $9.95 + shipping (quantity discounts available), or you can pick up the

mix locally in Milpitas for $8. The mix contains rice flour, tapioca flour, and

sorghum flour. We do not use potato starch (which gives the final product a

powdery feel) or bean flours (which add unwanted flavors) in the mix. Here's the

link: http://www.allergyfriendlypastries.com/onlinestore.html

Thanks,

Kraft

Business Manager

Let Them Eat Cake, The Allergy-Friendly Patisserie LLC

http://www.allergyfriendlypastries.com

408/940-6887

Stay up to date with news, events, and new product announcements by following

our twitter feed:

http://twitter.com/allergyfreecake

>

> Just saw this message posted on the Gluten Free Philly blog:

>

> Tuesday, February 9, 2010

>

> Whole Foods 365 Brand Gluten-Free Mixes 86'd

>

> Whole Foods Market has decided to discontinue its branded gluten-free baking

mixes due to " lack of interest. " Back in 2007, the market introduced their own

line of mixes - not to be confused with the Gluten Free Bakehouse ready-made

baked goods. The mixes for pizzas, breads, cakes, brownies and the like were

part of the store's 365 Everyday Value line. The products initially were priced

slightly less than the comparable Gluten-Free Pantry mixes the house brand

largely replaced. The ingredient labels for the Whole Foods products mimicked

those of Gluten-Free Pantry's, although the actual manufacturer of the

store-labeled versions was never confirmed by either company.

>

> According to a statement from Whole Foods:

>

> The 365 Gluten Free Baking Mixes have been discontinued and are no longer

available through any other outlets. We sincerely apologize for any

inconvenience. There are many reasons that go into the decision to discontinue a

product. Hundreds of new products are presented to us every day; therefore, the

mix of products in each category is continually evolving. We evaluate attributes

like value, quality, taste and convenience when we make the decision to accept

or discontinue a product. Most often a product is discontinued to make room for

a new product that offers a better combination of these attributes, or because

there is a lack of interest in the product.

>

> A Whole Foods customer service representative confirmed in an e-mail that

customers' lack of interest in the products led to the decision to end

distribution. Interestingly, stores are being encouraged to stock Gluten-Free

Pantry mixes as a replacement when the existing inventory of store-brand

products runs out.

>

> Sue

>