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[Guest guest]

However - the vast majority of the population thinks 'normal' is a

> BMI up in the range of 28. A little more educated preoccupation

> with their diet would be a major positive.

>

> Our current fast-food culture, and the advertising level for snack

> foods and so forth demonstrates the power of marketing.

>

> Iris

Iris,

Some preoccupation is a good thing and I never meant to imply

otherwise. My comments are in regard to those individuals on the

extreme end of CRon, who sometimes become totally obssessed and get

into some really dangerous behaviors from both a physical and

psychological nature....at least in my opinion. Individuals who make

significant changes in their eating habits and loss weight and

improve thier overall health that are not way off the deep end serve

as role models.

I agree that what is considered normal BMI in the US is too high.

However, I think there are some slight glimmers of hope out there.

Yesterday the Wall St. Journal had an article about the decreasing

profits at Mcs, 's and Burger King. There have been huge

discounting going on, but profits continue to underperform

expectations. The author mentioned that Mcs doesn't mind the

losses because they are at war and want to crush the competition

(however they still are closing several franchises and laying off

people). However, he also stated that there is a slow realization by

the public that fast food can be hazardous to one's well being and

that healther fast food alternatives, even priced more expensively,

are claiming more of the market. The age group that is leading this

change is actually the 25-35 year old age group. With continued

media exposure I think this trend may continue.